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HomedefaultGoogle to Integrate AI-Powered Conversational Features in Search Amid Competition from ChatGPT

Google to Integrate AI-Powered Conversational Features in Search Amid Competition from ChatGPT

Google CEO Sundar Pichai recently revealed in an interview that the company plans to add AI-powered conversational features to its search engine, allowing users to engage in dialogue with AI to obtain answers while using Google Search.

Pichai is currently leading Google’s efforts to compete against rivals ChatGPT and Bing Chat. Although Google Search currently holds the largest market share, Bing Chat is rapidly gaining new users and gradually eroding Google’s share.

Pichai stated that advancements in artificial intelligence would further enhance Google’s ability to respond to a range of search queries. He believes AI robots will not only pose no threat to Google’s search business, but rather expand the opportunities. Pichai said, “If there’s an impact, it’s that the opportunity space is now larger than ever before.”

Google Search currently accounts for over half of Alphabet’s revenue. Previously, there were discussions about people directly conversing with AI robots to obtain answers instead of manually searching through search engines, which could potentially disrupt Google’s business. Gmail’s founder once claimed that Google would be disrupted within a year or two.

Google has long been a visible leader in the field of large language models. However, the “sneak attack” by ChatGPT has left Google somewhat concerned. Pichai previously called on all Google employees to test and help improve Bard, the company’s AI model.

However, Bard currently only supports English conversation, while ChatGPT and Bing Chat support multiple languages from the start. This will likely slow down Bard’s user acquisition compared to its competitors.