EA is considering adding ads to the game to maximize the remaining value of players in the game

American game developer Electronic Arts (EA) is considering adding advertisements to its games to generate more revenue, aiming to tap into the remaining value of players after they purchase the game. This move is part of EA's efforts to maximize player value.

Earlier, EA underwent a massive layoff due to development scale and financial issues. However, the layoff is not the end, as EA is planning to replace employees with artificial intelligence technology on a larger scale, which will help the company save a significant amount of labor costs.

To maximize profits and appease shareholders and investors, EA is now considering inserting ads into its games, generating additional revenue beyond game sales.

During the latest earnings call, Andrew Wilson revealed that EA has not yet added ads to its games, but the company is internally exploring ways to incorporate ads while ensuring a seamless gaming experience.

A dedicated team within EA is researching how to add ads to games without compromising the gaming experience. EA hopes to leverage its established player communities to break down game boundaries and explore more revenue streams.

While some smaller games have already incorporated ads, there are few examples of major game developers doing so. EA might be the first to take the plunge, and its move could attract other game developers to follow suit.

This means that in the future, gamers may not only need to pay for games but also tolerate occasional ads popping up during gameplay, which might not be welcome news for players.