X/Twitter Adjusts Ad Revenue Sharing Policy: Now Requires at Least 500 X Premium Subscribed Followers

Yesterday, X/Twitter announced adjustments to its creator ad revenue sharing policy, shifting from calculating revenue share based on ad clicks in post comments to only accounting for the engagement of X Premium subscribers.

Engagement includes views, likes, retweets, bookmarks, and comments. X measures the value of creators' posts through these metrics to offer revenue sharing, excluding all participation from free users.

This new policy, theoretically aimed at combating content farm fraud, is expected to reduce creators' ad revenue since most users have not subscribed to X Premium.

Today, X continued to refine its policy, targeting new creators by adding a requirement for ad revenue sharing eligibility: having at least 500 X Premium followers.

The updated criteria for ad revenue sharing eligibility are as follows:

• The creator must have an active X Premium subscription (blue check) or an organizational verification subscription (gold check).
• The creator's posts must have accumulated at least 5 million display views in the past 90 days.
• The creator must have at least 500 followers who are X Premium subscribers.

This new requirement is likely to prevent many creators from participating in the revenue sharing program, as gathering 500 X Premium followers is challenging. Considering the proportion of users who subscribe, a creator might need tens of thousands of followers to meet this threshold.

Creators unable to meet these criteria will be ineligible for revenue sharing. X seems to be encouraging creators to attract their followers to subscribe to X Premium. After all, while ad revenue might provide higher immediate returns, attracting more X Premium subscribers is seen as a more sustainable strategy for long-term growth.