AMD to Emphasize AI Capabilities in New Processor Names

As the AI craze continues to sweep the industry, it's no surprise that manufacturers are eager to highlight their products' AI capabilities. AMD is no exception, planning to adjust the names of some of its processor products to emphasize their AI-enhanced features.

The new processors, based on AMD's ZEN 5 architecture, are primarily designed for mobile devices such as laptops. Examples include the AMD RYZEN AI 9 HX 170, which boasts 12 cores, 24 threads, and a maximum frequency of 5.1GHz, as well as a 36MB cache. However, the real highlight is its NPU (Neural Processing Unit) computing unit, which delivers a performance of 77TOPS.

The NPU enables local execution of various AI applications, providing faster response times and enhanced performance. Unlike cloud-based AI processing, which requires data to be sent to the cloud for processing, the NPU allows for on-device processing, ensuring data privacy.

Asus's upcoming VivoBook S16 laptop may feature the AMD RYZEN AI 9 HX 170 processor, and it's likely that Asus will focus on the AI aspect in its marketing strategy.

AMD's new naming method aims to differentiate AI-enhanced processors from regular ones, making it easier for AMD and its OEM partners to market their products. However, the actual effectiveness of this approach remains to be seen after the products are released.

Moreover, AMD is expected to launch a range of AI processors, with names such as AMD RYZEN AI 5, AMD RYZEN AI 7, and AMD RYZEN AI 9, among others.