Microsoft plans to insert ads in Bing Chat and some Chinese users have already encountered them
After the beta launch of Bing Chat, Microsoft has begun negotiations with advertising companies in an attempt to introduce advertising based on chat mode to the public and make money.
Some advertising companies have already been in contact with Microsoft and have seen the advertising format. After the chatbot replies, ads are inserted at the end of the answer with the Ad label.
It is unclear how this type of advertising is charged. If it follows the billing method of search engines, it should be charged per click (CPA). But for Microsoft, income may not grow as quickly if it is charged per click. As the dominant party, it is not clear if Microsoft will charge additional fees based on the number of ad impressions.
Interestingly, some users on the V2EX forum have encountered Bing Chat inserting ads. At the end of the answer, the chatbot inserted an ad for a certain decoration company. This suggests that Microsoft has already started testing ads, but the scope is relatively small, and most users may not notice.
Furthermore, Chinese users access the default domestic version of Bing, and the content of ads in the domestic version of Bing is provided by 360 search, not Microsoft. Therefore, the ads are labeled “from 360”.
At the time of this article’s publication, the stock price of 360 was 10.01 yuan, theoretically, Bing Chat’s ads are favorable for 360. However, it is not clear whether 360’s stock price will rise on Monday, as the number of users in China who see Bing Chat’s ads is limited, and most Chinese users cannot use Bing Chat.
Microsoft has not yet responded to Bing Chat’s insertion of ads, but Microsoft is certainly looking to make money, so ads are inevitable. Note: This article is intended to convey information and does not constitute any investment advice. The stock market is risky, and investments need to be cautious.