DoorDash Under Fire: Alleged Price Discrimination and False Advertising Stirring a Potential Class-Action Lawsuit
In what could potentially become a landmark case, two users of DoorDash, a popular American food delivery platform, have instigated a lawsuit against the company, claiming they’ve been unfairly overcharged based on their choice of device, along with deceptive advertising practices.
Launched in 2013, DoorDash operates primarily as a food delivery service, levying varying delivery fees per order. However, an apparent disparity in these fees between iPhone and Android users has raised significant concerns. The users found that for identical orders – same restaurant, same food, same delivery address – the delivery fee for iPhone users was significantly higher than their Android counterparts.
In a trial case, an order placed via an iPhone incurred a delivery fee of $8.99, whereas the same order on an Android device was charged a delivery fee of $3.99 – a shocking difference of $5.
Adding to the charges against DoorDash, the plaintiffs also discovered a seemingly deceptive ‘Express Delivery’ option. For an additional $3, the service promises quicker delivery times, however, according to the lawsuit, DoorDash is incapable of actually providing such a service – a fraudulent claim, as per the accusers.
Even subscribers to DashPass, DoorDash’s premium service, are seemingly subject to unjust treatment. Despite paying a monthly subscription fee of $9.99, DashPass subscribers appear to be paying higher delivery fees than non-subscribers.
The two plaintiffs, currently in Maryland, are seeking class-action status for their lawsuit. If granted, this could result in substantial liabilities for DoorDash, far beyond simple restitution.
DoorDash, visibly rattled, responded to the allegations by asserting its commitment to providing full and clear fee disclosures to all consumers. It emphasized the importance of trust and pledged to continue improving its services for customers.
However, the company sidestepped the critical issue: the disparity in delivery fees between iPhone and Android users. DoorDash’s refusal to directly address the price differential suggests a certain level of unease, and if found guilty of such behavior, it could face significant financial penalties should the lawsuit gain class-action status.
As this potentially precedent-setting case progresses, we’ll be watching closely to bring you the latest updates.